FINESSE SHAMPOO & COND;

 Oh, the ’80s. For Finesse, it was a decade of big hair and equally big sales for then-parent company Unilever. But the bargain brand’s taken a bit of a beating since its heyday, and 2008 was time to contemporize with a redesign that could double as a way to slash costly printing bills.  “With the recession, we’re going to see some people jump from their $20 shampoo to the $3 brand they remember and love to smell,” said John Nunziato, creative director for design agency Little Big Brands, which is based in Nyack, N.Y. “It was time to jump off that bottom shelf.”